Image Credit: Target Corporate
Target and Walmart are among the many retail stores that announced they would not be holding the traditional ‘Black Friday’ sales this Thanksgiving as the country continues to battle coronavirus.
Target announced on Monday that it would be focusing its holiday deals to an online format, one much more convenient and safe since coronavirus cases are expected to rise in the fall. Instead of opening doors on Thanksgiving night like usual, Target will be having all their in-store shopping doorbusters much earlier in October.
Walmart also announced that it will not be having in-store shopping this Black Friday either.
Many store owners are worried about this change and how it will affect their business, since Black Friday is one of the biggest days of the year for retail, coming in second behind Cyber Monday. Others see this as a blessing in disguise, since online shopping seems to be more successful than in-person shopping on Black Friday anyway. Likewise, employees will be able to spend the holiday at home with family instead of having to come in to work on one of the most chaotic days of the year.
Target originally opened its doors on Thanksgiving for early Black Friday shopping in 2011, and it faced backlash for ‘not honoring the Thanksgiving holiday’. Many business experts speculate that the virus may change the Black Friday tradition as we know it, as stores may return to being closed on the holiday and only have online deals.
Either way, in the current state of the pandemic, businesses agree that large crowds in stores is just not a good idea. However, online shopping on Black Friday and Cyber Monday is estimated to still generate a large profit this holiday season.
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